Uncommon Sense, Common Nonsense (GODDARD, JULES)

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Uncommon Sense, Common Nonsense (Jules Goddard, Tony Eccles)

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business ...

Uncommon Sense, Common Nonsense (Jules Goddard, Tony Eccles)

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of ...

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