22 Immutable Laws of Marketing

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The 22 Immutable Laws Of Marketing Ries, Al; Trout, Jack

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expecta

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The 22 Immutable Laws of Marketing (Al Ries, Jack Trout)

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing ...

The 22 Immutable Laws of Marketing (Al Ries, Jack Trout)

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to ...

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