Blue Ocean Strategy (KIM, W. CHAN)

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Blue Ocean Strategy (W. Chan Kim, Renée Mauborgne)

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller ...

Blue Ocean Strategy (W. Chan Kim, Renée Mauborgne)

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought ...

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Blue Ocean Strategy, Expanded Edition Kim, W. Chan