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Creating Powerful Brands (Leslie de Chernatony)
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. ...
Creating Powerful Brands (Leslie de Chernatony)
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real ...
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Reklama, marketing: áno, Jazyk: Anglický, Počet strán: 496 strán, Náučná a odborná: áno, Cudzojazyčná literatúra: áno
Všeobecné parametre
- Výrobca BUTTERWORTH-HEINEMANN
- knihy butterworth-heinemann
- Part number 1856178498
- Ean 9781856178495
- Náučná a odborná
- Cudzojazyčná literatúra
- Reklama, marketing
- Uvedenie na trh 2013
Ostatné
- Jazyk Anglický
- Počet strán 496 strán
-
Kódy predajcov
9781856178495