More Than a Name (Jonathan Baldwin)

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More Than a Name (Jonathan Baldwin)

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far ...

More Than a Name (Jonathan Baldwin)

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is ...

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