QUERCUS Copywriting: Successful writing for design , advertising and marketing Gyles Lingwood, Mark Shaw

Name: QUERCUS Copywriting: Successful writing for design , advertising and marketing Gyles Lingwood, Mark Shaw
Brand: QUERCUS
SKU: 6081252
ISBN: 9781529420241

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Copywriting Third Edition

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong ...

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company ...