Value Proposition Design (Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos)

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Value Proposition Design (Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos)

The authors of the international bestseller Business Model Generation explain how to create value propositions customers ...

Value Proposition Design (Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos)

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist. Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, ...

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Value Proposition Design Osterwalder, Alexander